Datenschutzerklärung

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your
interest. In the following, we will inform you about how we handle yours
personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sezgin Yavuz, ALAYZA, Am Waldgraben 1E, 63457 Hanau, Germany, Tel.: 0152-09033286, E-Mail: support@alayza.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 If you use our website for information purposes only, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:- The website you visited- Date and time of access- Amount of data sent in bytes- Source/reference from which you accessed the site- Browser used- Operating system used- IP address used (if applicable: in anonymized form) The processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network
Shopify For hosting our website and displaying the page content, we use the
system of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

4) Cookies
In order to make visiting our website attractive and to enable the use of certain
functions, we use cookies, i.e. small text files that are stored on
your device. Some of these cookies are automatically deleted after the browser is closed (so-called "session cookies"), some of these cookies remain on your device for longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period from the overview of the cookie settings in your web browser. If individual cookies we use also process personal data, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to carry out the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being granted, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or can exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting us When you contact us (eg via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Comment function

As part of the comment function on this website, in addition to your comment,
information on the time the comment was created and the commentator name you selected will be saved and published on this website.
Your IP address will also be logged and saved. This storage of the IP address is done for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment. We need your email address in order to contact you if a third party should object to your published content as illegal.

The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to by third parties as being unlawful.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send newsletters, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list unless you expressly consent to further use of your email address. Data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

7.2 Klaviyo

Our email newsletters are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when you registered for the newsletter to this provider in accordance with Art. 6 Para. 1 lit. f GDPR so that they can send the newsletter on our behalf. Subject to your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (eg time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future. We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits it from being passed on to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

8) Data processing for order processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period by suitable communication channels (eg by post or email) within the scope of our statutory information obligations pursuant to Art. 6 Paragraph 1 Letter c GDPR. Your contact details will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information. To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 In order to fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and delivery address and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purposes of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

8.3 Use of payment service providers (payment services) - Amazon Pay One or more online payment methods from the following provider are available on this website: Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg If you select a payment method from the provider for which you make an advance payment (e.g. credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose. - Google Pay If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and having an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern). For the purpose of processing the payment, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the source website in the form of a unique transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment data of your payment method stored with Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts merely as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the source website by charging the payment method stored with Google Pay. If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR. Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction. According to Google, this processing is carried out exclusively in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service. Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services. The terms of use for Google Pay can be found here: https://payments.google.com/payments/apissecure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apissecure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de-Klarna
One or more online payment methods from the following
providers are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider for which you pay in advance (egcredit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose. If you select a payment method for which the provider makes an advance payment (such as invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city , date of birth, email address, telephone number, if applicable, data on an alternative means of payment). In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider in accordance with Art. 6 Paragraph 1 Letter f of GDPR for the purpose of a credit check. The provider will check on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or default risks. In addition to provider-internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision-making process when reviewing the application: https://cdn .klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing. - Paypal One or more online payment methods from the following providers are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg If you select a payment method from the provider for which you pay in advance, the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 (1) ( b) GDPR will be passed on to them. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose. If you select a payment method for which we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable , data on an alternative payment method) during the order process. In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider checks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted in view of payment and/or default risks . The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing. - Shopify Payments One or more online payment methods from the following providers are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland If you select a payment method from the provider for which you make an advance payment (such as credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in in accordance with Art. 6 (1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose. - SOFORT One or more online payment methods from the following providers are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany If you select a payment method from the provider for which you pay in advance (such as credit card payment) , the payment data you provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 Letter b of GDPR will be passed on to them. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose. 9) Retargeting/remarketing and conversion tracking
9.1 Meta Pixel with extended data matching
Within our online offering, we use the "Meta Pixel" service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after forwarding by a cookie that our linked page itself sets.
In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account registrations or registrations (extended data comparison). The cookie is then read and enables the data, including the specific customer data, to be transmitted to Meta.
We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (eg interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "custom audiences"). In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions. All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about /privacy/). The data can enable Meta and its partners to place ads on and outside of Facebook. All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. We have concluded a contract processing agreement with the provider, which protects the data of our website visitors and prohibits unauthorized
disclosure to third parties.
The information generated by Meta is usually transferred to a Meta server
and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US
Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
9.2 Pinterest retargeting pixels
This website uses retargeting technology from the following provider: Pinterest
Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
This makes it possible to specifically target visitors to our website with personalized,
interest-based advertising who have already shown an interest in our shop and
our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You are shown advertising that is highly likely to correspond to your product and information interests. All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website. 10) Page functionalities 10.1 - Best Currency Converter This website uses the “Best Currency Converter” service provided by Grizzly Apps SRL, Str. Muresului No. 7 Bloc E23, Scara B, Apartament 15, Brasov, Romania (“Best Currency Converter”). Based on our legitimate interest in displaying prices in the national currency of your location, Best Currency Converter collects your IP address in accordance with Art. 6 Para. 1 lit. f GDPR and evaluates it in order to display prices on the website. Website to suit your location. The IP address is not stored permanently. Furthermore, after the first currency adjustment, Best Currency Converter sets a functional cookie in the browser of your device to save the currency setting for the duration of a session. After this session has expired, the cookie is automatically deleted. 10.2 Endereco In order to enable the checking of certain entries in the address form of the ordering process of our web shop for input errors in real time, we use the services of the following provider: Endereco UG, Balthasar-Neumann-Straße 4b, 97236 Randersacker, Germany The provider validates the address entered, verifies the spelling and adds any missing data. If the addresses are not unique, correct alternative suggestions are displayed. For this purpose, the address data you entered is transmitted to the provider, stored there and evaluated. This processing is carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of ours
legitimate interest in the proper recording of the correct address data
of the customer in order to conscientiously fulfill our contractual delivery obligations and to
prevent problems with the implementation of the contract.
The provider processes the data separately and does not merge it with
other data sets, and deletes it as soon as its status or
correctness has been confirmed, but no later than after 30 days.
11) Rights of the data subject
11.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller
with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective
conditions for exercising them:- Right to information in accordance with Art. 15 GDPR;- Right to rectification in accordance with Art. 16 GDPR;- Right to erasure in accordance with Art. 17 GDPR;- Right to restriction of processing in accordance with Art. 18 GDPR;- Right to information in accordance with Art. 19 GDPR;- Right to data portability in accordance with Art. 20 GDPR;- Right to withdraw consent granted in accordance with Art. 7 Para. 3 GDPR;- Right to lodge a complaint in accordance with Art. 77 GDPR.
11.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS,
AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING

WITH FUTURE EFFECT.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP

PROCESSING THE DATA IN QUESTION. HOWEVER, WE REMAIN

RESERVE THE RIGHT TO CONTINUE PROCESSING

IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE

PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND

FREEDOMS, OR IF THE PROCESSING SERVES

TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES. 12) Duration of storage of personal data The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and - if applicable - also by the respective statutory retention period (eg retention periods under commercial and tax law). When processing personal data on the basis of an explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent. If there are statutory retention periods for data that are processed as part of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, these data will be routinely deleted after the expiry of the retention periods, provided that they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in continuing to store them. When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless the other information in this declaration on specific processing situations indicates otherwise, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.